husker70
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- Nov 21, 2008
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First the budget. No idea of the dollars expended. Next the personnel. Is this a an in house group with some marketing or advertising degree or at least studying the field? Is there an adviser, I though John Rash was on the faculty.
Next the home run approach. Each year around the State Fair the entire budget is blown. Its bill boards, some radio, and video. Sometimes the message is different on each platform. It appears disjointed, and certainly is ineffective.
To my mind, the University of Minnesota, its Athletic Department, The Carlson School, Law School, Engineering, Medical School , and Liberal Arts need to be on message. And the advertising should flow from there. If the common denominator is excellence Then excellence that performs. Performs in The State of Minnesota. Develop it however you want to, but make it applicable to every venture the U takes. Then budget the advertising to the market you want. Advertise on the platform your audience uses. Is it radio, social media, web driven, or is it bill boards? Is there a Gopher Sports Ap? And advertise year round. Sell the University and the teams direct the customer to the website. The current Goldy Gopher video, and the Bill Board barely does it.
Finally if this is truly in house, stop it. Get some professional help.
http://www.uwlax.edu/careerservices/downloads/MinneapolisStPaulTopAdvertisingAgencies.pdf
Next the home run approach. Each year around the State Fair the entire budget is blown. Its bill boards, some radio, and video. Sometimes the message is different on each platform. It appears disjointed, and certainly is ineffective.
To my mind, the University of Minnesota, its Athletic Department, The Carlson School, Law School, Engineering, Medical School , and Liberal Arts need to be on message. And the advertising should flow from there. If the common denominator is excellence Then excellence that performs. Performs in The State of Minnesota. Develop it however you want to, but make it applicable to every venture the U takes. Then budget the advertising to the market you want. Advertise on the platform your audience uses. Is it radio, social media, web driven, or is it bill boards? Is there a Gopher Sports Ap? And advertise year round. Sell the University and the teams direct the customer to the website. The current Goldy Gopher video, and the Bill Board barely does it.
Finally if this is truly in house, stop it. Get some professional help.
http://www.uwlax.edu/careerservices/downloads/MinneapolisStPaulTopAdvertisingAgencies.pdf
