TCF Bank Stadium - health check after two home games

Schnauzer

Pretty Sure You are Wrong
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Well, two home games have passed and we have seen the results of the stated changes to the gameday operation. From my perspective, here is a break down:

WHAT IS WORKING WELL:

1. Concessions... I know there are still problems but overall I have found it much easier to get food and get back to my seat. Saturday, I waited until the busiest time of the game (half time) to run to the bathroom and then stand in line for a brat and some nachos. Last year, the idea of being able to hit the rest room AND the concession stand and still be back to my seat in time for the second half would have been crazy. Saturday, it all worked pretty well and I moved through the concession line reasonably fast. Perhaps it could be faster, but it was at least on par with the Metrodome.

2. pat downs. Hurray! Much easier to get into the stadium now. No worries. No cattle lines.

3. Band... hats off to the band because they seem to have made some adjustments that have mostly fixed something I thought was un-fixable given the poorly designed pit they have to sit in. I noticed that they now direct their instruments to one side or the other when they are playing in-game and it has made a big difference. I can hear them much better this year.

4. Student section... I was one of the big complainers at the empty student section last year. Their work to sell more public tickets in that area has led to a stadium that at least LOOKS more full than most of the games last year. I realize the amount of tickets sold is lower but the student section at least looks better given the public tickets they have sold.

WHAT IS NOT WORKING WELL:

1. The scoreboard... They said it was the 2nd or 3rd biggest scoreboard in college football. In practice, it is being used in a way that SHRINKS it to normal size. They need to take some lessons from Target Field, or even the Metrodome on how to run a scoreboard. The Scoreboard at TCF uses waaaay too much of its space for static advertisements that look like they might as well be wooden signs. They rarely (ever) wipe the ads off the board to show video on the whole screen. Why not be a little more creative on the ads (still show them but also show replays FULL SCREEN) like they do at Target Field? Or, if they insist on showing the ads the whole time, why not build space next to the video screen for ads that can rotate like window blinds, like at the Metrodome? If they wanted to show static ads the whole game, it seems like a bazillion dollar scoreboard is an expensive way to do it. SHOW ME REPLAYS FULL SCREEN. It just looks like it is being run in a lazy, fan-unfriendly way. This is my biggest gripe with TCF Bank Stadium.

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Which one does a better job of mixing ad and video space?

2. Band pit I included this as something that is 'working well' because of the fine adjustments the band has made to make the most of the space they have. That is good news but overall the structure of the band location is the one thing that was a misfire in the stadium design, in my opinion. First, the band area was built too small to actually seat the entire band (because the extra space needed for each band member wasn't accounted for). Second, sinking them in a pit and facing them towards the open end of the stadium made it hard for the sound to be maximized. I realize part of this is due to my seat location (I am in section 133, right next to the student section) but I always hear the visiting bands as well or better than our poor band, trying to be heard from playing out of a hole.

3. Concourse. Well, in practice the concourse is doing its job. This isn't a huge gripe. I have been able to use the concourse to reasonably get around within the stadium. I am including it here because of the way it was described as the stadium was built. Nearly every stadium primer boasted how the TCF Bank concourse was double the width of the Metrodome concourses. Well, that sounds great until you realize that there are TWO concourses in the Metrodome and only one in TCF. Since the decks are roughly the same size, it just means you have double the number of people trying to move through a concourse that is double the size. It is a wash.

Anyway, that is my list. What other items do you see as working well, or not so well, now that we are all getting used to the stadium in its second year?
 

I really really like letting the public into the student section, makes it feel like a sellout rather than a pathetic program that couldn't fill a first year stadium.

I'm surprised you didn't mention not selling beer, seems like it would be a good way to raise an extra 2 million a year to pay for a decent coach. Decent coach would hopefully keep the students interested in staying through entire games.

No cash registers in a stadium named the Bank still boggles my mind more than anything but lines seem to have improved.

The stadium is still a gem, if only we could have something worth seeing on the field consistently. This program has so much promise its scary, the stadium/campus SHOULD be a centerpiece for the right coach to take advantage of.
 

The scoreboard thing doesn't upset or bother me but is prob due to 2 things. First, I sit in 246 and am right next to the thing. :) Second, I knew coming in that the same complaints were raised down in Texas following the erection of Godzillatron so I tempered by expectations considerably to include the ads. The space used to display the game is still prob about 3 times larger than the Dome's screen which is still nothing to sneeze at. I do agree that doing full screen on replays seems like a no-brainer though.

Also, I'm betting the reason they didn't go with the Target Field ad setup is space. Think about how much space the current scoreboard takes. Then add in all the horizontal real estate the ad boards would take. Not good. Target Field can have it b/c the board is above the seats and blocks no one's view of anything. At TCF it would likely start to intrude upon the skyline views.
 

I do agree that doing full screen on replays seems like a no-brainer though.

I wish that was everyone's logic too. But, alas, replays are the times when most people are actually looking at the scoreboard. Advertisements are more valuable at times when people look at the screen. I'm sure the U would love to remove the ads for replays, but they are being paid by those companies so that they will be seen as much as possible.

Capitalism. :rolleyes:
 

The lack of full screen replays really bothers me as well. Also I love that TCF feels the need to have an advertisement on the scoreboard as if having the entire stadium named after them isn't enough.
 


I'm sure the U would love to remove the ads for replays, but they are being paid by those companies so that they will be seen as much as possible.

Would be interested to see the contract that exists for the advertisements.
 

The scoreboard thing doesn't upset or bother me but is prob due to 2 things. First, I sit in 246 and am right next to the thing. :) Second, I knew coming in that the same complaints were raised down in Texas following the erection of Godzillatron so I tempered by expectations considerably to include the ads. The space used to display the game is still prob about 3 times larger than the Dome's screen which is still nothing to sneeze at. I do agree that doing full screen on replays seems like a no-brainer though.

Also, I'm betting the reason they didn't go with the Target Field ad setup is space. Think about how much space the current scoreboard takes. Then add in all the horizontal real estate the ad boards would take. Not good. Target Field can have it b/c the board is above the seats and blocks no one's view of anything. At TCF it would likely start to intrude upon the skyline views.

Then why spend the extra $$ on the bigger video scoreboard? Just buy one as big as the current use of video and put changing hard-media adds in the left over space to use the same amount of overall real estate that they do now. The ads don't have to be video to be rotated in-game.

If you are NEVER (or next to never) going to use the whole video board for video, why spend the $$ on it?

I simply fail to understand how the pro sports (which happen to be 100% centered on $$$) can figure this out but the 'U' can't.

That video board is at its best when it is showing VIDEO. I wonder how many people sit in the stadium and never realize the space taken up by ads is nothing more than a back lit sign? Nobody is naive. We know they NEED to show ads on the board - I'm just saying take a few lessons from the pro sports, which happen to know a thing or two about generating revenue from ads. Why invest in a Godzillatron if you aren't going to use it?
 

If you are NEVER (or next to never) going to use the whole video board for video, why spend the $$ on it?

I simply fail to understand how the pro sports (which happen to be 100% centered on $$$) can figure this out but the 'U' can't.

That video board is at its best when it is showing VIDEO. I wonder how many people sit in the stadium and never realize the space taken up by ads is nothing more than a back lit sign? Nobody is naive. We know they NEED to show ads on the board - I'm just saying take a few lessons from the pro sports, which happen to know a thing or two about generating revenue from ads. Why invest in a Godzillatron if you aren't going to use it?[/QUOTE]

Having Ads on the scoreboard means the U can sell more advertising space to more companies. If you have static displays that can only rotate 3 ads then you are limited. The advertising fee is most likely based on a bidding system. The more you pay, the more ad time you get.

Pro teams are upgrading their screens too. In the end they might start displaying advertisements during replays too. The U is preserving the view of downtown, and having a giant scoreboard is a recruiting bonus. Doesn't seem like it, but young kids like big TVs and might tip their view of the U.
 

So the Gophers are crazy like a fox and ahead of the curve by using a significant portion of their video board to show static ads 100% of the time? I guess the Twins front office will be pulling the full size replays any minute now.

Please don't misunderstand: WE ALL GET THE REASON WHY THERE ARE ADS ON THE BOARD. I'M SURE THEY ARE AN IMPORTANT $$ SOURCE. WOULD NEVER DISPUTE THAT. The question is why don't they run it like pro boards... and actually use the space for replays? The ads that are up there are static and don't change any more often than a typical non-video ad source such as those next to basketball courts, behind home plate in MLB parks, next to big league jumbotrons, space on the rim of stadiums, etc.
 



Schnauzer~
Try to keep in mind the differences between how the 2 boards are used for games and video as well. The Twins use a significant portion of their board for non-video info like batting lineup. I'm trying to recall, but I do think they do a better job of going full-screen for replays. But replays aside, during the game that whole board isn't being used for video a majority of the time. If they had to project ads on the board the available space for video would only get worse which is likely one reason the ads are static.

At this point it sounds like your only complaint is "why spend the money then?". To which I reply "why get worked up about it at this point?". The money is spent. Personally I'd rather have a bigger video board that can be used for full screen entrance vids and sporadic full screen replays then a smaller board with static ads. I'd also note that while full screen replays are sporadic now, there is nothing stopping the U from changing that policy. So as always, I urge polite, concise, and passionate e-mails to any decision makers you think would care.
 

At this point it sounds like your only complaint is "why spend the money then?". To which I reply "why get worked up about it at this point?".

My complaint is they do not use the full board for replays. They don't use the video board for (nearly any) full sized video. The 'money' point is only to ask why bother with a video board if you are going to run static ads 98% of the time.

I don't watch the thing 100% of the time so I certainly could have missed something. When is the last time someone has seen a full screen image of either an in-game replay or something that is going on real-time within the stadium?

I've been to every home game in TCF and I have been to my share of Twins games. There is no comparison between the amount of material that is shown full screen on one compared to the other. One is a public institution and the other is a for-profit business. Ironic, don't ya think?
 

My complaint is they do not use the full board for replays. They don't use the video board for (nearly any) full sized video. The 'money' point is only to ask why bother with a video board if you are going to run static ads 98% of the time.

I don't watch the thing 100% of the time so I certainly could have missed something. When is the last time someone has seen a full screen image of either an in-game replay or something that is going on real-time within the stadium?

I've been to every home game in TCF and I have been to my share of Twins games. There is no comparison between the amount of material that is shown full screen on one compared to the other. One is a public institution and the other is a for-profit business. Ironic, don't ya think?

I get your point about the replays. I agree with you about the replays. We're just on different levels of annoyance. IMO the glass half full approach is best in this case. We have a great HD board. It is capable of full screen replays and video and is sometimes used as such. To me, this is better then a smaller board that could never deliver the replays/video in the size currently available. The fact that the replays aren't shown full screen all the time doesn't have to be the way it is. Things could change and if they do, we'll be in a better spot with the big board then with a smaller one.

As for the public institution/for profit business thing, no, I don't think it's ironic. College football at the Division 1 level is now at its core a for profit business. I just shrug because it is what it is.
 




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