Reading ESPN today, you would think that Michigan was beaten by 40 points, by a JV squad from the SEC, despite the fact they weren't even playing a team from the SEC. Apparently the B1G reputation goes down even when it wins BCS games.
ESPN just has a formula that must work for viewership and $$$: For MLB it is Yankees Yankees Yankees Boston Boston Boston. For the NFL it is the "all Dallas Cowboys Network". For NCAA basketball it is a season long love affair with the ACC. And of course for NCAA football it is SEC central.
This all wouldn't bother me and for the most part I can laugh it off with the pro sports. I can also turn the channel and quit reading the website. But with college sports the constant barrage it makes me wonder if it factors into polls, seedings, selections, etc. After enough of it, crazy things like two loss teams playing in the NC game, or two teams from the same conference playing in the NC game can happen, I guess.