BleedGopher
Well-known member
- Joined
- Nov 11, 2008
- Messages
- 61,974
- Reaction score
- 18,168
- Points
- 113
What's at stake?
Only the entire business model for major college athletics. This began in 2009 as a case about the NCAA profiting off the likenesses of former athletes in EA Sports video games. The case took a hard right turn in January, when federal judge Claudia Wilken ruled that the plaintiffs could add current athletes to the case and that the plaintiffs could go after everyone profiting off the likenesses of college athletes. That includes the conferences and the networks that televise the games. At college sports' highest level -- think the ACC, Big 12, Big Ten, Pac-12 and SEC -- television revenue is the primary economic driver. If a jury were to rule that athletes were entitled to a large percentage of that revenue -- the plaintiffs have suggested half -- it would turn the economic model for major college sports on its ear. Schools would have to give players a cut of the television revenue beyond their scholarships.
http://sportsillustrated.cnn.com/co...02/ed-obannon-ncaa-case-primer/#ixzz2PKNhun9b
Go Gophers!!
Only the entire business model for major college athletics. This began in 2009 as a case about the NCAA profiting off the likenesses of former athletes in EA Sports video games. The case took a hard right turn in January, when federal judge Claudia Wilken ruled that the plaintiffs could add current athletes to the case and that the plaintiffs could go after everyone profiting off the likenesses of college athletes. That includes the conferences and the networks that televise the games. At college sports' highest level -- think the ACC, Big 12, Big Ten, Pac-12 and SEC -- television revenue is the primary economic driver. If a jury were to rule that athletes were entitled to a large percentage of that revenue -- the plaintiffs have suggested half -- it would turn the economic model for major college sports on its ear. Schools would have to give players a cut of the television revenue beyond their scholarships.
http://sportsillustrated.cnn.com/co...02/ed-obannon-ncaa-case-primer/#ixzz2PKNhun9b
Go Gophers!!
