BleedGopher
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Per Chip:
P.J. Fleck used the word “culture” 10 times at his first media session in Minnesota back in 2017. He didn’t introduce that term into the sports vernacular, but few people in leadership positions believe in the power of culture as an organizational tenet more than the Gophers football coach.
Fleck’s entire program revolves around the concept of connectivity, sacrifice and being part of something greater than oneself.
His players wear collared shirts to class and are required to sit in the first two rows. They volunteer in the community and write letters of appreciation to fans. They take self-improvement and financial literacy classes and learn dining etiquette. Those are just a few examples of time spent away from the football field.
Fleck freely admits that his program isn’t for everybody, but players who do commit to it buy Fleck’s approach and message by the bushel. They often recite his favorite catchphrases in interviews.
“This is a transformational program in every area that we can possibly be,” Fleck said.
www.startribune.com
Go Gophers!!
P.J. Fleck used the word “culture” 10 times at his first media session in Minnesota back in 2017. He didn’t introduce that term into the sports vernacular, but few people in leadership positions believe in the power of culture as an organizational tenet more than the Gophers football coach.
Fleck’s entire program revolves around the concept of connectivity, sacrifice and being part of something greater than oneself.
His players wear collared shirts to class and are required to sit in the first two rows. They volunteer in the community and write letters of appreciation to fans. They take self-improvement and financial literacy classes and learn dining etiquette. Those are just a few examples of time spent away from the football field.
Fleck freely admits that his program isn’t for everybody, but players who do commit to it buy Fleck’s approach and message by the bushel. They often recite his favorite catchphrases in interviews.
“This is a transformational program in every area that we can possibly be,” Fleck said.

Scoggins: To some, culture is just a word said. To P.J. Fleck and the Gophers, it's an identity
As money becomes a crucial player in the world of college athletics, P.J. Fleck trusts in the culture he's built with the Minnesota Gophers to not only attain star recruits but retain the stars already in Dinkytown.
Go Gophers!!