As discussed before, being a WC opponent means nearly nothing. SJSU has almost no fan following, on TV or at their games.
There are only 3 games scheduled in the Eastern Time Zone for B1G on that Saturday afternoon that would fit the noon (EDT) start. Michigan State at Notre Dame is already in the 2:30/3:30 slot. If any other game gets scheduled then, it's going to be Purdue at Wisconsin the B1G opener.
Minnesota is lobbying for a 11:00 start as a tactical advantage.