I'm sorry, but I just don't get the attitude of those frustrated with this plan and unwilling to move seats. For those of you who have had tickets for many years (like myself) and have sat through seasons of every type - historic, middle-of-the-pack, mediocre, poor, astoundlingly poor, etc - you obviously love Gopher hoops in the Barn. You obviously have been willing to pony up for the cost of tickets, which is still a solid deal in this market. What about having to move seats would lessen that experience? It might actually provide an opportunity to enjoy the game from a new vantage point. I'm actually excited to see where I might end up.
I'm also disappointed to hear people complaining about having to pay more. I get that tickets aren't cheap and that there may be an extra burden for those who want to stay in their seats. However, this will level the playing field and actually reduce the cost for a lot of people. It seems to me that there is no sense of what this will mean for Gopher sports to implement this plan in Williams and Mariucci. When you look at the past five years, the athletic department was really saved financially by the money coming in from the Big Ten Network and the Learfield deals. Looking to the future, there truly is no major additional source of revenue outside of the reseating plan in the two winter sports arenas. This simply has to happen and will help ensure that the entire Gopher sports program will be adequately funded in future years. This isn't to say that some hard decisions won't have to be made in the near future. I'd be shocked if we're still supporting 25 sports five years from now.
I guess my point is that I don't get the sense that a lot of fans view this from the perspective of the institution. It seems as though the standard response is "I've had my tickets forever and it's wrong for the athletic department to ask me to change." I know there is an economic reality to this move and a lot of people simply will not be able to afford keeping their seats in the same approximate location. However, I know a decent amount of people that can afford it and just won't do it.
This will be a good thing for Gopher sports. Keep that in mind.