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Slim Tubby said:
Yoga pants...on heavy women. Nobody wants answers to questions we would never ask.
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Gopher_In_NYC said:
Not applicable to this gem🤠

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They sure are happy about being slightly less fat, at a very significant cost.

It is remarkable how flippin' well these things work, however. Everytime my 10-year old hears "COVID", he has to say, "If it's COVID....Paxlovid". BTW, random nugget - in the long-form commercial, the fat lady admits her comorbidity is "being overweight", but the shorter commercial run on TV, her comorbidity is listed as "diabetes", because apparently they can't list "being fat". I've known two people that have taken Paxlovid, and both said to avoid it like the plague.

Watch the first 10 seconds of each ad:


 

forever a gopher said:
They sure are happy about being slightly less fat, at a very significant cost.

It is remarkable how flippin' well these things work, however. Everytime my 10-year old hears "COVID", he has to say, "If it's COVID....Paxlovid". BTW, random nugget - in the long-form commercial, the fat lady admits her comorbidity is "being overweight", but the shorter commercial run on TV, her comorbidity is listed as "diabetes", because apparently they can't list "being fat".
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No one like to be called fat - look at Captain Obvious’ rejoinder earlier in the thread - flaunting his imaginary “svelteness” @Slim Tubby
forever a gopher said:
I've known two people that have taken Paxlovid, and both said to avoid it like the plague.

Watch the first 10 seconds of each ad:


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when I worked in research, we did studies for pharma clients on commercial recall/recognition and also with Docs on what names would work best for new drugs (they have employees devoted to doing this specific task) that was gonna be in that pharma company’s pipeline - lots of money and effort into those endeavors.

My favorite, none obvious Coke (masters of that craft), was -

 




For me it is the Coke Zero "Scream" commercial. I like Coke Zero and College Football but I despise everything there is about this commercial. It has no redeeming qualities to me. First no college football fan acts like this. Secondly, the commercial was probably generated with AI as some of the scenes in the quick cutaways look fake. This commercial will come on the TV about 50 times on a college football Saturday and I want to throw my shoe through the television every time.

 





WoodburyTim said:
Lume ads. I’m not against women making their privates smell better but I don’t need to hear about it every few minutes.
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And how bad did the founder smell to quit her practice to develop this product?

How many patients told her "Damn, you smell so bad, I'm gonna have to find a new provider"?
 

jamiche said:
The State Farm Guy
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I hate the Progressive ads even more.

I have a buddy who knows "Flo" pretty well, and was shocked when I told him how much I hate those commercials, and her, by extent. Another buddy knows another regular on those commercials. Yuck.
 

Unregistered User said:
I hate the Progressive ads even more.

I have a buddy who knows "Flo" pretty well, and was shocked when I told him how much I hate those commercials, and her, by extent. Another buddy knows another regular on those commercials. Yuck.
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Flo is incredibly annoying and Jamie might be even worse.
 

Unregistered User said:
I hate the Progressive ads even more.

I have a buddy who knows "Flo" pretty well, and was shocked when I told him how much I hate those commercials, and her, by extent. Another buddy knows another regular on those commercials. Yuck.
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Hold on here. All the Progressive ads, or just the ones with Flo and associates? Cause that Dr. Rick stuff is all pretty amusing, IMO.
 

Pochahontis is everywhere.

Add her to the list.
 

Breakin' The Plane said:
Hold on here. All the Progressive ads, or just the ones with Flo and associates? Cause that Dr. Rick stuff is all pretty amusing, IMO.
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Every damn one of them.

My wife laughs at the speed with which I can hit the mute button (and then mutter under my breath).
 


If anyone watches MLB.TV you know it’s the same 6 commercials that run over and over the entire summer. I mute commercial breaks sometimes because I’m so tired of hearing the same things so many times.
 



Gopher_In_NYC said:
No one like to be called fat - look at Captain Obvious’ rejoinder earlier in the thread - flaunting his imaginary “svelteness” @Slim Tubby

when I worked in research, we did studies for pharma clients on commercial recall/recognition and also with Docs on what names would work best for new drugs (they have employees devoted to doing this specific task) that was gonna be in that pharma company’s pipeline - lots of money and effort into those endeavors.

My favorite, none obvious Coke (masters of that craft), was -

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@Gopher_In_NYC
Having worked in research for pharma clients......how do they come up with the names for all of the new drugs we see advertised? Is there some type of protocol (assuming so). Is there a concern about running out of acceptable possibilities?
 



mggoph said:
@Gopher_In_NYC
Having worked in research for pharma clients......how do they come up with the names for all of the new drugs we see advertised? Is there some type of protocol (assuming so). Is there a concern about running out of acceptable possibilities?
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Here's a good article about it. It's all marketing. And it shows how stupid the whole system is. It should be about how well the drug works, not the name.

The art and science of naming drugs - PMC

pmc.ncbi.nlm.nih.gov pmc.ncbi.nlm.nih.gov
 


mggoph said:
@Gopher_In_NYC
Having worked in research for pharma clients......how do they come up with the names for all of the new drugs we see advertised? Is there some type of protocol (assuming so). Is there a concern about running out of acceptable possibilities?
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In essence, the nuts and bolts of how the research process functions is -

You conduct in-depth interviews a smaller sample size of Docs (Qualitative Research) and present numerous names and get their feedback on the 3/4 they like best and why and then roll that out to a larger sample size (Quantitative Research) and you end up with your winner. The Docs interviewed are the specialties who will prescribe the drug.

The above is all within the marketing department and the ad agency they have contracted.

Regarding a couple of examples from this thread, from my perspective: Plaxlovid, is a heavy name, but rhymes with COVID, whereas Jardiance is light and peppy and perfect for a jingle.

Here’s a fascinating business case study on how Mucinex became the behemoth it is, a $2B product, due in large part to its marketing (I like product as well).

 
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