Why not bash Ruesse? He's got the simplest strategy ever. Predict bad things will happen, and just wait until they do so he can say "I told you so." Then when things go well or great, ignore it and write a "heart-warming" story about a DIII ping-pong team or something. He's got numbers on his side, they're 119 D1 teams out there, and unless we're #1 he'll just write "Brewster just can't quite get the job done." He's a downer, he loves to point out the flaws in anything positive. Even if we won the rose bowl next year he would say "the bigten is down this year, the schedule was too easy, they still didn't play well enough to play in the national championship game, and it took too long to get back to the rose bowl" and people who don't follow the gophers closely walk away with a negative attitude. This almost constant negativity decays the support for the gophers across the state by making everyone so skeptical and fearful of backing a team only to be let down. People in this state are afraid to be fans and Ruesse is the fear monger.
