In the 1982 classic
Firefox Clint Eastwood goes undercover into Soviet Russia to steal their new supersonic fighter. But to fly the plane, you have to
think in Russian.
So to figure out how this whole coaching search will wrap up, I've been thinking like Maturi, here it goes:
I'm going to assume our next coach is coaching in a game this weekend. We know that Maturi wants to spite the media and announce the decision via twitter first. My guess is that the coach will announce to his team he's leaving for Minnesota after the game in the locker room. Maturi will get notice that this has happened and fire off the twitter simultaneously. That way the players don't find out from somebody else but you also control the news leaking.
The twitter post will also announce a press conference for Monday. This way you get the news splashing on ESPN on Saturday while everyone is watching football and sportscenter. Then you'll get headlines in the Sunday papers, and also press on Monday/Tuesday from the press conference.
See, it's not so much who is named coach, but that you maximize the PR.
I'm going to lay down somewhere now.