BleedGopher
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Interesting read from the Baltimore Sun:
The University of Maryland anticipated most fans would initially react "emotionally and negatively" to last year's decision to join the Big Ten Conference. So the school sought to influence the debate with a plan to lobby media pundits and plant positive comments into fan message boards.
Scores of documents and emails, obtained by The Baltimore Sun in response to a Public Information Act request, detail a public relations strategy that was as secret as the Big Ten negotiations themselves.
Lee Zeidman, the corporate communications consultant who helped Maryland draft letters and talking points, said Wednesday that it is "standard operating procedure" in the business world to weigh in directly on message boards. "There are special PR agencies who work in the digital space who bombard blogs and newspaper sites where no one puts their name," Zeidman said.
http://www.baltimoresun.com/sports/terps/bs-sp-terps-big-ten-1107-20131106,0,2282119.story
Go Gophers!!
The University of Maryland anticipated most fans would initially react "emotionally and negatively" to last year's decision to join the Big Ten Conference. So the school sought to influence the debate with a plan to lobby media pundits and plant positive comments into fan message boards.
Scores of documents and emails, obtained by The Baltimore Sun in response to a Public Information Act request, detail a public relations strategy that was as secret as the Big Ten negotiations themselves.
Lee Zeidman, the corporate communications consultant who helped Maryland draft letters and talking points, said Wednesday that it is "standard operating procedure" in the business world to weigh in directly on message boards. "There are special PR agencies who work in the digital space who bombard blogs and newspaper sites where no one puts their name," Zeidman said.
http://www.baltimoresun.com/sports/terps/bs-sp-terps-big-ten-1107-20131106,0,2282119.story
Go Gophers!!
