It`s Minnesota`s first practice session for Saturday`s Big 10 game against Ohio State. As always, coach Lou Holtz is prepared.
While the Golden Gophers warm up, Holtz paces the sidelines, scribbling notes to himself. Every move is programmed to avoid wasting time in the workout.
Holtz wants to push the right button in his players` minds so they won`t get uptight about the nationally televised clash with the Buckeyes. Minnesota has just been ranked No. 20 in both wire-service polls and this resurgent team has something to prove to itself, as well as to a homecoming crowd in the Metrodome.
''Remember, you guys,'' Holtz barks. ''This is the most important game you`ll play this week.''
The tension is broken by another of those famous Holtz one-liners. The Gophers chuckle, relax and go to work. Now that they`re regaining football credibility, Holtz keeps the spotlight on his team by saving the gags for the right spot.
''I had no intention of coming here to coach,'' Holtz says. ''I turned down four or five offers, but the Minnesota people seemed so desolate about their football team. I felt at ease with them, and I knew they`d respond when we started to win a few games.''
Even though the Gophers were a modest 4-7 last season in Holtz`s first year, Minnesotans bought his message of hope. Metrodome season ticket sales spurted from 24,417 in 1983, when a 1-10 record got coach Joe Salem fired, to 33,050 at the dawn of the Holtz era and up to 50,085 this year. At $13 for the top tickets in the 62,200-seat indoor arena, that`s big money.
Nobody is sure exactly how the Holtz blend of comedy, pop psychology and old-fashioned revivalism works. Regardless, the bespectacled, sandy-haired coach has left his imprint at every stop in a dynamic career.
Holtz made things happen here in a hurry, jolting the stoic Northlanders out of their lethargy. Football was on the critical list when Dr. Holtz showed up in December, 1983, offering a miracle cure. First, he spread an epidemic of enthusiasm among fans via a media blitz and a barrage of corny but effective promotions, like the Lou Holtz Lookalike Contest. The Gophers swigged a massive dose of his confidence, jumped up and started knocking opponents down. They`ve won five of six starts this season and share first place in the Big 10 with Iowa, the nation`s top-ranked team.
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''I`m not being humble,'' Holtz insists. ''If there has been a turnaround, it belongs to the people in this state. Give `em something to be proud of and the enthusiasm comes out naturally.''
It also comes out expensively. In an amazingly short time, Holtz has overseen the construction of a $5.5 million facility for the Gopher football team. Insiders report that well-heeled Minnesota alumni like envelope tycoon Harvey Mackay privately assured Holtz that donations for the project would be plentiful.
The football complex, promptly labeled ''the Taj-maHoltz,'' has an indoor practice field with artificial turf and a 55-foot roof, plus locker, training, weight, film and meeting rooms. A players` lounge, stocked with footballs from memorable Minnesota victories, adjoins plush offices for Holtz and his staff. The motif is maroon and gold, and the prevailing spirit is enhanced by hand-painted symbols like the Little Brown Jug that adorn walls, hallways and entrances.
''I had a general idea of what we wanted,'' says Holtz, who masterminded the entire layout down to the last nail. ''When I got here, there was no weight room and no meeting room big enough to hold the entire team. My feeling was, Let`s build a solid facility with a 25-year plan to meet our needs.'
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''You can sell Minnesota better than anyplace in the country if you do it as a 40-year career opportunity,'' the coach replies. ''This area opens windows to unlimited job potential, theater, opera, outdoor living and pro sports. Our players` grade-point averages have gone up under a new academic counseling program, and one of my priorities is a degree for all of them.''
There`s more to surviving in the cutthroat world of big-time athletics than talk, a reality the 48-year-old Holtz understands. He`s now in a battle of wills with some Minnesota players, exhorting them to pay the price for moving from Big 10 doormats to contenders.
''A coach has to walk a thin line between winning and commitment to people,'' Holtz says after urging sophomore Courtney Holmes to switch to fullback. ''Courtney needs to explode. We have to find the proper way to get it out of him.''