Kill needs to research the history of the axe. He may not know it - although one would think someone in the AD would remember - but when the axe actually changes hands, the winning team charges the other team's bench and grabs the axe, prior to chopping down both posts. One might imagine that charging the other bench has the potential for mayhem, but it has never done so, at least since 1971 when I started watching these annual jousts. The teams knew what the procedure was and, when losing (and Wisconsin had its share of losing since 1971), accepted the rituals of the rivalry. That is what makes winning the axe special. Perhaps the Gopher team (and staff, if video is to be believed) need a refresher course in the finer points of the axe rivalry. (BTW, the UW staff actually does have someone come in before the game, explain the history of the rivalry, get the players fired up, and tell them how the axe celebration works. It is usually a long-time coach, so maybe Kill doesn't have someone like that on staff, but it isn't like the procedure is secret.)
The petulant defending of the goalposts was a slap in the face of what is one of the greatest rivalries in college football.