This is how I read the reaction
I'm not surprised that there's such a reaction to this announcement and I don't think it's an indication that Gopher basketball fans do not pull for the Gopher football team. I would imagine there are considerable fans (such as myself) who pull for both teams, might even be their two favorite teams to follow, but prefer Gopher basketball (such as myself).
Many of the biggest football fans will already be in Tempe for the football game, although of course, there will be those who are unable to make the trip down and would like to watch the game at home or at least at a sports bar. For those dual Gopher fans, a choice was going to have to be made between Gopher football and Gopher basketball that day.
The move to an 11 a.m. start solves one problem, but creates several more for the significant amount of people who have to work that day, who were flying in to see the game, who have to adjust. If this was a Saturday, I don't see it being as big of an issue, but for a mid-week game, it becomes an issue.
Many Gopher basketball fans pay a significant amount of money for season tickets and as Moonlight stated, endured some pretty lean years recently. The Michigan State game is always a marquee game on the schedule, made particularly so with a non-conference schedule that was uninspiring and absent one of the traditional rivals in Iowa this year. I think Gopher basketball fans were ready to begin the new year with a rollicking 5 p.m. to 7 p.m. tilt against the Spartans, fueling the celebrations they would head to after. Now? People are left scrambling to figure out how to get to the game, at a start time that is less than ideal, in an atmosphere that will be hard to match a late afternoon start.
Who is going to bear the brunt of this frustration? Whether fair or not, the football team. I think it's understandable that basketball season ticket holders and fans are angry. They've made a considerable commitment to the Gopher program, and they are left scrambling. It's not that they hate the football team-it's that they hate how this seems like a slap in the face of people who have supported the Gopher basketball program through some pretty thin times, pretty mediocre opponents. I can't blame anyone who's feeling frustrated or feeling as if the athletic department made this decision without considering the whole picture. That the football team has become the scapegoat is unfortunate, but it has more to do with inept handling of the situation than any malice towards the football team.