I had a co-worker who called herself a party promotor. She would put on these parties and ultimately the photos made it to her facebook page. It's sort of like playing make believe, but you're an adult. You rent part of a nightclub for your exclusive party, you invite people, you have theme or at least a dress code and then everyone comes and acts like they're having a great time (drinking chi chi drinks and whatnot). You have a photographer so everyone gets some great pics of themselves all dressed up and having a good time.