Towel games are the best. That 2019 Penn State game, which might be the single greatest sporting event I've ever attended was a towel game. My arm and shoulder was sore that week from whipping that towel for 4 straight quarters.
The"Terrible Towels" idea I believe started in Pittsburgh for Steelers' games in the 1970s.
A radio, TV personality whose name escapes me, who I believe had a handicapped daughter, licensed the idea and gave the profits to organizations that help the handicapped.