Gophers 4th in BT, top 15 nationally in licensing/sponsorships/advertising/royalties

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BleedGopher

BleedGopher

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per ESPN:

"I'd like to build that more," Minnesota athletic director Norwood Teague said of licensing. "I know we're going to do an aggressive job. Part of that also is winning at a higher level in football and basketball. When I was at [North] Carolina, we were No. 1 [in licensing] my whole entire six years working there, and I was the liaison, so I saw how we built it. But it wasn't built overnight."

Minnesota has excelled in revenue through licensing/sponsorships/advertising/royalties, ranking fourth among Big Ten schools for the past six fiscal years and in the top 15 nationally each year. Minnesota associate athletic director Chris Werle said the school's long-term agreements with Coca-Cola, Dairy Queen and Learfield Sports, its media rights holder, bring in escalating revenues.

http://espn.go.com/blog/bigten/post/_/id/101195/b1g-numbers-building-the-brand

Go Gophers!!
 

The U should market a brand of Golden Gopher pajamas and Halloween outfits of little Golden Gophers complete with spinning heads. Start them young!
 

BleedGopher said:
per ESPN:

"I'd like to build that more," Minnesota athletic director Norwood Teague said of licensing. "I know we're going to do an aggressive job. Part of that also is winning at a higher level in football and basketball. When I was at [North] Carolina, we were No. 1 [in licensing] my whole entire six years working there, and I was the liaison, so I saw how we built it. But it wasn't built overnight."

Minnesota has excelled in revenue through licensing/sponsorships/advertising/royalties, ranking fourth among Big Ten schools for the past six fiscal years and in the top 15 nationally each year. Minnesota associate athletic director Chris Werle said the school's long-term agreements with Coca-Cola, Dairy Queen and Learfield Sports, its media rights holder, bring in escalating revenues.

http://espn.go.com/blog/bigten/post/_/id/101195/b1g-numbers-building-the-brand

Go Gophers!!
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Great job, Maturi!
 

Nate said:
Great job, Maturi!
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NO! It cannaugh be!

Seriously, I think this part of the advantage of being in a large metro area. Several Targets have their own licensed product sections for Gopher stuff and every Target in Minnesota I go into has at least some Gopher stuff. Helps with sales.
 

It's another Case IH first down! Yay.
 








Iceland12 said:
Would have been really happy hearing that a LOT more in that damn Wisconsin game..
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We must have lost our sponsorship for that game. No motivation to enter the red zone.
 

Maverick said:
Where is the john deere green zone?
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In between the 40's.

But, seriously, the group that sits around us definetely joked a lot last year saying, "How long until we hear, 'The Gopher have the ball on the Stub & Herb's 27-yard line'."
 

Why not "Today's Minnesota Farm Equipment 'Escape of the Day' was Leidner's 25 yard scramble for a first down on the second play of the 4th quarter."
 

That was an electrifying play brought to you by your neighborhood Best Buy, who are making technology work for you.
 



That injured player was brought to you by Medtronic, the world leader in health technology.
 

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