BleedGopher
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per Amanda:
Bowl games have been a cultural mainstay in college sports since 1902.
But in recent decades, college football stakeholders have tried multiple times to create a championship out of the century-old bowl game structure due to increasing public pressure.
The BCS era began in 1999 and ended in 2014 with the formation of the College Football Playoff. But it didn’t simplify much: Four teams get in, the national semifinals are bowl games played as part of the New Year’s Six, and it culminates in a national championship game — which is not a bowl.
Now, the tension between an antiquated structure and a growing appetite for a more traditional playoff, and larger field, has reached its crescendo.
Starting in 2024, the CFP will expand to 12 teams. For the first two years, bowl games will host quarters and semis. But after that, the future of New Year’s Six bowl games — and the rest of the slate — is anyone’s guess.
What will it take for them to remain relevant?
The 12-team playoff and the transfer portal threaten the importance of dozens of lower-profile matchups.
But for now, Bowl Season has two things on its side: the longstanding tradition of bowls at the local level, and the sheer size of the FBS football category.
During a press conference, Bowl Season executive director Nick Carparelli noted how “uneven” the playing field is across FBS football — from Group of 5 schools that make $30 million or less in athletics annually and are heavily subsidized to powerhouse programs that rake in more than $200 million a year, and regularly land a spot in the playoff.
“Regardless of the playoff being at four teams now or 12 teams in the future…that’s not enough to serve 10 conferences and 130 institutions.” He sees bowls as an opportunity to give athletes at these schools “something to play for.”
He also intends to use the new aspects of the college football landscape to carve out a permanent spot for non-New Year’s Six bowls.
Carparelli plans to meet with FBS commissioners this offseason to discuss how name, image, and likeness deals can become part of the bowl experience, too.
The transfer portal rules have already threatened the relevance of bowls. The new rules allow athletes a one-time opportunity to transfer without having to sit out a season — and the portal opened up shortly before Bowl Season.
Carparelli did suggest a way for the 12-team playoff to actually make bowl games more relevant: “Bowl games are going to be very valuable inventory to strategically place in and around the CFP games to help promote them,” he said. That way, networks could maintain the attention of fans between conference championship week and the first round of the playoff.
“The College Football Playoff is great for the game of college football,” Carparelli said. “That being said, Bowl Season is equally important, if not more so for a greater number of institutions.”
frontofficesports.com
Go Gophers!!
Bowl games have been a cultural mainstay in college sports since 1902.
But in recent decades, college football stakeholders have tried multiple times to create a championship out of the century-old bowl game structure due to increasing public pressure.
The BCS era began in 1999 and ended in 2014 with the formation of the College Football Playoff. But it didn’t simplify much: Four teams get in, the national semifinals are bowl games played as part of the New Year’s Six, and it culminates in a national championship game — which is not a bowl.
Now, the tension between an antiquated structure and a growing appetite for a more traditional playoff, and larger field, has reached its crescendo.
Starting in 2024, the CFP will expand to 12 teams. For the first two years, bowl games will host quarters and semis. But after that, the future of New Year’s Six bowl games — and the rest of the slate — is anyone’s guess.
What will it take for them to remain relevant?
Too Big to Fail?
As for the other 30-plus bowl games, the future is arguably more precarious.The 12-team playoff and the transfer portal threaten the importance of dozens of lower-profile matchups.
But for now, Bowl Season has two things on its side: the longstanding tradition of bowls at the local level, and the sheer size of the FBS football category.
During a press conference, Bowl Season executive director Nick Carparelli noted how “uneven” the playing field is across FBS football — from Group of 5 schools that make $30 million or less in athletics annually and are heavily subsidized to powerhouse programs that rake in more than $200 million a year, and regularly land a spot in the playoff.
“Regardless of the playoff being at four teams now or 12 teams in the future…that’s not enough to serve 10 conferences and 130 institutions.” He sees bowls as an opportunity to give athletes at these schools “something to play for.”
He also intends to use the new aspects of the college football landscape to carve out a permanent spot for non-New Year’s Six bowls.
Carparelli plans to meet with FBS commissioners this offseason to discuss how name, image, and likeness deals can become part of the bowl experience, too.
- NCAA rules prohibit entities that run college sporting events from offering deals to athletes who are playing in those games — so the Sugar Bowl itself, for example, can’t offer participating players a deal.
- But sponsors of bowls can offer deals. Carparelli floated the idea of bowl sponsors offering deals to participating athletes. (Cheez-It, for example, is testing out this idea this year.)
- The idea has also already been done in college basketball, where NCAA sponsors like Great Clips also inked separate deals with athletes participating.
The transfer portal rules have already threatened the relevance of bowls. The new rules allow athletes a one-time opportunity to transfer without having to sit out a season — and the portal opened up shortly before Bowl Season.
Carparelli did suggest a way for the 12-team playoff to actually make bowl games more relevant: “Bowl games are going to be very valuable inventory to strategically place in and around the CFP games to help promote them,” he said. That way, networks could maintain the attention of fans between conference championship week and the first round of the playoff.
“The College Football Playoff is great for the game of college football,” Carparelli said. “That being said, Bowl Season is equally important, if not more so for a greater number of institutions.”

How Bowl Games Can Fit Into The Future of College Football
A 12-team playoff is an indisputable win for the future of college football. But what happens to a 120-year-old bowl game structure?

Go Gophers!!