ESPN: Michigan drops 2015 student ticket prices by 40%

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BleedGopher

BleedGopher

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per ESPN:

Athletic director Dave Brandon continued his quest to make amends with the Michigan student body Thursday by announcing a significant drop in student football ticket prices for the 2015 season.

A season pass to all seven of the Wolverines' home games in 2015 will cost students $175, down from $280, according to details released through the Michigan Daily student newspaper. Prices for non-student season-ticket holders won't be affected by the change.

"A nearly 40 percent reduction in ticket prices is, I think it's fair to say, unprecedented," Brandon told the Daily.

http://espn.go.com/college-football...er-prices-student-tickets-football-games-2015

Go Gophers!!
 

The fact that they could charge $280 and sell them all is incredible.
 



That would be impressive if Brandon hadn't raised the prices from $32.50 per game in 2012 to $40 per game this year. He's just realizing he pushed the envelope too far for a mediocre product, and is now being forced to course correct.
 


What about keeping the prices up and guarantying a refund if they don't hit a certain win total? I'd rather be told "we are so confident we are improved next year, you will get a big chunk of change back if we aren't" than "oh jeez, our crappy product isn't worth what we've been charging."
 

bleedsmaroonandgold said:
What about keeping the prices up and guarantying a refund if they don't hit a certain win total? I'd rather be told "we are so confident we are improved next year, you will get a big chunk of change back if we aren't" than "oh jeez, our crappy product isn't worth what we've been charging."
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Refund models make budgeting a serious challenge.
 

Better to announce it now rather than wait until they get blown out again by MSU
 





bleedsmaroonandgold said:
What about keeping the prices up and guarantying a refund if they don't hit a certain win total? I'd rather be told "we are so confident we are improved next year, you will get a big chunk of change back if we aren't" than "oh jeez, our crappy product isn't worth what we've been charging."
Click to expand...

People are too price sensitive. If Michigan was in contention to win a national title, then the $280 price tag would make sense. But the team is terrible, so it is time to lower the cost to the students.
 

bleedsmaroonandgold said:
What about keeping the prices up and guarantying a refund if they don't hit a certain win total? I'd rather be told "we are so confident we are improved next year, you will get a big chunk of change back if we aren't" than "oh jeez, our crappy product isn't worth what we've been charging."
Click to expand...

Sounds like a great way to get people to cheer for the other team...
 




Gopher07 said:
That would be impressive if Brandon hadn't raised the prices from $32.50 per game in 2012 to $40 per game this year. He's just realizing he pushed the envelope too far for a mediocre product, and is now being forced to course correct.
Click to expand...

Brandon is the former CEO of Dominos. He knows that if you make a crappy pizza then you've gotta give away cheesy bread to get people to eat it. A mediocre product requires innovative marketing and pricing.

I think he's also doing this to save his job. He doesn't want 800 students on his front lawn again when SCum gets rolled by MSU tomorrow
 

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