BleedGopher
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ESPN: Iowa's survey to fans comes off as " incredibly strange and tone deaf"
per ESPN:
Big-time college sports, no matter how much some people would like to believe otherwise, is a business. And every business would be wise to get as much feedback from its customers as possible in order to tailor their products in the best possible way.
But Iowa's recent survey of its fans borders on the absolute absurd.
Our friends over at the Cedar Rapids Gazette, Marc Morehouse and Scott Dochterman, have brought to light what Iowa's athletic department called a "Black and Gold Feedback" survey that was sent to season ticket holders.
The first three questions of the feedback form ask fans to rate on a scale of 1-to-10 how important the following items are to them: Winning, graduating players and "do[ing] it right." No, really.
Whatever the reason, the survey comes across as incredibly strange and tone deaf. Iowa should not have to sacrifice any of the bedrock principles that all Big Ten teams say they hold dear. Fans shouldn't be asked to prioritize them, either. Customer feedback is almost always a valuable tool in business. Except in this case, where the answers should already be painfully obvious.
http://espn.go.com/blog/bigten/post/_/id/120801/does-iowa-really-have-to-choose-priorities
Go Gophers!!
per ESPN:
Big-time college sports, no matter how much some people would like to believe otherwise, is a business. And every business would be wise to get as much feedback from its customers as possible in order to tailor their products in the best possible way.
But Iowa's recent survey of its fans borders on the absolute absurd.
Our friends over at the Cedar Rapids Gazette, Marc Morehouse and Scott Dochterman, have brought to light what Iowa's athletic department called a "Black and Gold Feedback" survey that was sent to season ticket holders.
The first three questions of the feedback form ask fans to rate on a scale of 1-to-10 how important the following items are to them: Winning, graduating players and "do[ing] it right." No, really.
Whatever the reason, the survey comes across as incredibly strange and tone deaf. Iowa should not have to sacrifice any of the bedrock principles that all Big Ten teams say they hold dear. Fans shouldn't be asked to prioritize them, either. Customer feedback is almost always a valuable tool in business. Except in this case, where the answers should already be painfully obvious.
http://espn.go.com/blog/bigten/post/_/id/120801/does-iowa-really-have-to-choose-priorities
Go Gophers!!