CBS: A look at how schools buy and sell pricey headgear

BleedGopher

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An interesting read:

Any day this spring, another FBS school could parachute into your Twitter timeline with the latest check-us-out helmet design.

The rollouts are intoxicating. You can't look away, for better or worse. And not only you, but the recruits -- oh, the recruiting advantage of virally dropping a matte black or gold chrome.

Just in the past two weeks, at least six major programs have unveiled new helmet-uniform combos. Don't expect the trend to subside. Save traditionalists such as Auburn or Penn State or Oklahoma, most schools are hurtling into experimentation.

They are all trying to answer the same question.

"What's going to pop with the young people?" said Bart Fullmer, Washington's director of equipment operations and part of the Huskies unveiling of white 'Frost' helmets last week.

But there's a hustle to this process, a cost-effective strategy and, possibly, selling the helmets to boosters for a hefty profit.

These unveilings involve research, test runs, a consideration for tradition and a conscious decision whether the bang will be worth the freshly painted buck.

Costs can get serious. Mississippi State athletic director Scott Stricklin ballparks an aggressive helmet year can surpass $100,000 in a hurry. The Bulldogs went chrome for the Egg Bowl last year.

http://www.cbssports.com/collegefoo...k-at-how-schools-buy-and-sell-pricey-headgear

Go Gophers!!
 




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