My lovely wife and I having a Summit in the stadium's beer garden before the game because we didn't feel like tailgating that week will no doubt influence thousands of beer starved underclassmen and co-eds to binge drink pre-game, and subsequently, ruin their lives. Sorry kids, thems is the breaks.
Ah, yeah, I'd agree that it's a bit ridiculous to suggest it sends the wrong message. It's not as if people can't get sh*tfaced across the street from the stadium. Or underclassmen in their dorms or at Campus Pizza (unless they started carding finally).
Hey Tom, what kind of message does it send to my 8-year old son while we're walking up to Camp Randall, and students are offering free beer to passersby from their 'octobong' mounted on the roof?