RodentRampage
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The east-west split not only best preserves rivalries and competitive balance, but keeps travel distances at a minimum. I'm not primarily concerned about the impact to the teams, but the impact to the fans. The longer the trip to road games, the more time and expense it will take for fans to travel to road games. This will either force fans to bear an increased burden or to give up going to road games. This is the Big Ten putting a "tax" on the fans. I wonder if framing the idea in these terms could put pressure on the Big Ten officials. If fans make less road trips, this is would result in less tickets sold. Why should fans have to take hours more on the road and spend much more money just because Big Ten officials decided to make a Rube Goldberg style realignment?