BleedGopher
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per CBS:
Who is going to pay for expansion? As one network executive once told me, the likes of ESPN aren't necessarily in the business of wanting to pay for all this realignment. There seems to be a feeling that adding Cincinnati and BYU -- or anyone else -- would mean nothing more than a slight bump in the Big 12's rights fees ($23 million per school). But it wouldn't be the home run the Big Ten hit with Nebraska.
In that sense, expansion has evolved from being about brand to being about volume. Both Rutgers and Maryland are running deficits. Football is slumping. Yet the mere suggestion the pair could deliver the New York and Washington D.C. markets was enough for commissioner Jim Delany to the Big Ten.
Sorry, but BYU and Cincinnati just do not bring enough brand recognition or volume (TV sets) to the Big 12. Together, they'd have to bring $46 million per year just for the Big 12 to break even. There is no meaningful pro rata. Definition: Getting more money by adding more teams.
http://www.cbssports.com/collegefoo...d-to-know-about-big-12-conference-realignment
Go Gophers!!
Who is going to pay for expansion? As one network executive once told me, the likes of ESPN aren't necessarily in the business of wanting to pay for all this realignment. There seems to be a feeling that adding Cincinnati and BYU -- or anyone else -- would mean nothing more than a slight bump in the Big 12's rights fees ($23 million per school). But it wouldn't be the home run the Big Ten hit with Nebraska.
In that sense, expansion has evolved from being about brand to being about volume. Both Rutgers and Maryland are running deficits. Football is slumping. Yet the mere suggestion the pair could deliver the New York and Washington D.C. markets was enough for commissioner Jim Delany to the Big Ten.
Sorry, but BYU and Cincinnati just do not bring enough brand recognition or volume (TV sets) to the Big 12. Together, they'd have to bring $46 million per year just for the Big 12 to break even. There is no meaningful pro rata. Definition: Getting more money by adding more teams.
http://www.cbssports.com/collegefoo...d-to-know-about-big-12-conference-realignment
Go Gophers!!