BEER! TCF Bank Stadium a bit of a trend setter for college stadium beer sales

[Schnauzer]

http://www.journalgazette.net/article/20140822/NEWS03/140829768/1066

 

[LakerFan]

"Troy athletic director John Hartwell estimated beer would bring his Alabama school about $200,000 in commissions this season. According to its contract with concessionaire Sodexo, Troy will receive 43 percent of gross beer sales at its 30,000-seat stadium, or better than $2 for every $5 beer. "

Put's in perspective how bad the deal was when we were losing money on $7 beers