CBS Sports: The $10 million club: College basketball's portal recruiting hits unthinkable levels of financial chaos

BleedGopher

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Per Norlander:

Five years ago, more than 4,400 Division I men's basketball players were legally and collectively paid a grand total of $0 in NIL earnings. That number is now promised to be in the hundreds of millions.

"It's insane," one high-major assistant told me late last week on the imbalance between how good a player is (or isn't) and how much money they're seeking.

This has been the feeling ever since so-called NIL compensation was made allowable almost four years ago, but it's exacerbated to cartoonish levels with each passing year. The coach quoted above had been recruiting a mid-major player who wasn't even top-three on his team in scoring. Nevertheless, this coach liked what he saw and thought the player could transfer up and maybe fight his way into the starting lineup. His school offered the player north of $500,000 -- more than the coaching staff wanted, but bidding wars lead to some strange recruiting tributaries.

They didn't get the player.

A competing school swiftly came over the top and signed him for $1 million. (Another coach I checked in with to verify the story claimed the number is in fact $1.2 million.) The player was so bowled over by the offer, he signed a contract even before eventually calling and telling the other school what he'd done.

"I could hear it in his voice, just how shocked he was by the amount of money they were promising him," the coach who lost out said.

This is a role player on a mid-major that failed to make the NCAA Tournament. He'll be paid at least $1 million next season.

That's one story. There are hundreds more.

As one general manager at the Power Five level told me this week: "You can't even verify some of these numbers. What's real? What are we bidding against?"


"All of these numbers are insane," an SEC assistant texted Wednesday. "Going to have 4-5 guys [on our roster] making way more than me! 😂"

While the reasons for college basketball's explosion in player pricing are many, one big culprit is the domino effect from the richest programs in basketball. Approximately a dozen schools are inflating the market because they have the capital to do so and the thirst to chase almost any player, regardless of how big the price tag. This dynamic has fattened in a matter of months.

A year ago, a handful of schools were able to easily clear $5 million. But now? That budget number has doubled -- minimally -- as has the quantity of programs with eight-figure accounts. A recent tweet from 247Sports' Travis Branham shed light on how much money is being injected into the fortunate upper echelon of college basketball.


Go Gophers!!
 

Per Norlander:

Five years ago, more than 4,400 Division I men's basketball players were legally and collectively paid a grand total of $0 in NIL earnings. That number is now promised to be in the hundreds of millions.

"It's insane," one high-major assistant told me late last week on the imbalance between how good a player is (or isn't) and how much money they're seeking.

This has been the feeling ever since so-called NIL compensation was made allowable almost four years ago, but it's exacerbated to cartoonish levels with each passing year. The coach quoted above had been recruiting a mid-major player who wasn't even top-three on his team in scoring. Nevertheless, this coach liked what he saw and thought the player could transfer up and maybe fight his way into the starting lineup. His school offered the player north of $500,000 -- more than the coaching staff wanted, but bidding wars lead to some strange recruiting tributaries.

They didn't get the player.

A competing school swiftly came over the top and signed him for $1 million. (Another coach I checked in with to verify the story claimed the number is in fact $1.2 million.) The player was so bowled over by the offer, he signed a contract even before eventually calling and telling the other school what he'd done.

"I could hear it in his voice, just how shocked he was by the amount of money they were promising him," the coach who lost out said.

This is a role player on a mid-major that failed to make the NCAA Tournament. He'll be paid at least $1 million next season.

That's one story. There are hundreds more.

As one general manager at the Power Five level told me this week: "You can't even verify some of these numbers. What's real? What are we bidding against?"


"All of these numbers are insane," an SEC assistant texted Wednesday. "Going to have 4-5 guys [on our roster] making way more than me! 😂"

While the reasons for college basketball's explosion in player pricing are many, one big culprit is the domino effect from the richest programs in basketball. Approximately a dozen schools are inflating the market because they have the capital to do so and the thirst to chase almost any player, regardless of how big the price tag. This dynamic has fattened in a matter of months.

A year ago, a handful of schools were able to easily clear $5 million. But now? That budget number has doubled -- minimally -- as has the quantity of programs with eight-figure accounts. A recent tweet from 247Sports' Travis Branham shed light on how much money is being injected into the fortunate upper echelon of college basketball.


Go Gophers
Play 4 years of college ball, live off the scholarship stipend and provided housing, net $2 million in NIL, stick it in index funds, get your degree and work 20 years, retire in your early 40s with that $10+ million of NIL cash. Who needs the NBA?
 

Play 4 years of college ball, live off the scholarship stipend and provided housing, net $2 million in NIL, stick it in index funds, get your degree and work 20 years, retire in your early 40s with that $10+ million of NIL cash. Who needs the NBA?
My guess is that of the guys who can get that, maybe 20% of them would have the discipline to execute the plan.
 

Per Norlander:

Five years ago, more than 4,400 Division I men's basketball players were legally and collectively paid a grand total of $0 in NIL earnings. That number is now promised to be in the hundreds of millions.

"It's insane," one high-major assistant told me late last week on the imbalance between how good a player is (or isn't) and how much money they're seeking.

This has been the feeling ever since so-called NIL compensation was made allowable almost four years ago, but it's exacerbated to cartoonish levels with each passing year. The coach quoted above had been recruiting a mid-major player who wasn't even top-three on his team in scoring. Nevertheless, this coach liked what he saw and thought the player could transfer up and maybe fight his way into the starting lineup. His school offered the player north of $500,000 -- more than the coaching staff wanted, but bidding wars lead to some strange recruiting tributaries.

They didn't get the player.

A competing school swiftly came over the top and signed him for $1 million. (Another coach I checked in with to verify the story claimed the number is in fact $1.2 million.) The player was so bowled over by the offer, he signed a contract even before eventually calling and telling the other school what he'd done.

"I could hear it in his voice, just how shocked he was by the amount of money they were promising him," the coach who lost out said.

This is a role player on a mid-major that failed to make the NCAA Tournament. He'll be paid at least $1 million next season.

That's one story. There are hundreds more.

As one general manager at the Power Five level told me this week: "You can't even verify some of these numbers. What's real? What are we bidding against?"


"All of these numbers are insane," an SEC assistant texted Wednesday. "Going to have 4-5 guys [on our roster] making way more than me! 😂"

While the reasons for college basketball's explosion in player pricing are many, one big culprit is the domino effect from the richest programs in basketball. Approximately a dozen schools are inflating the market because they have the capital to do so and the thirst to chase almost any player, regardless of how big the price tag. This dynamic has fattened in a matter of months.

A year ago, a handful of schools were able to easily clear $5 million. But now? That budget number has doubled -- minimally -- as has the quantity of programs with eight-figure accounts. A recent tweet from 247Sports' Travis Branham shed light on how much money is being injected into the fortunate upper echelon of college basketball.


Go Gophers!!
It’s incredible to think about how far we’ve come. For years, players were denied fair earnings, and now, the system is finally correcting itself. The Supreme Court ruled in Aldred that past players were unfairly deprived of compensation—this isn’t up for debate. It’s a fact. And yet, some people act surprised that fairness has finally won out.

Let’s put this in perspective: before this shift, we were talking about hundreds of millions of dollars lost money that should have been in players’ pockets. Now, they’re being compensated, just as they should be. It took years of fighting, years of hearings, and now we’re here.

The ones protesting? They benefited from the old system, from labor that wasn’t compensated fairly. And now, they’re expected to pay up. That’s the reality.

As for coaches, the game has changed. Managing a team today is about more than just X’s and O’s—it requires understanding the financial landscape, making budgets work, and delivering results within the structure they have. If a coach can’t adapt, that’s on them. But thankfully, we’re not living in an era where failures face brutal medieval punishments. Nobody is going to extract a pound of flesh for fundraising. These days, they walk away with massive buyouts instead for failure to adapt. What a time to be alive. People fall upward, get rewarded for non-performance, and we give them a Bronx cheer with a wink and a nod begging to have that exact job.
 






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