An NCAA tournament season will help a lot. I suspect attendance will increase some for the remaining home games.
Next year's team could be good if the team sticks together and the freshmam guards contribute right away. They need the PG to be able to at least run the offense, break a press, and...
The coaching staff was staring at a classic trap game: a road game after a big win against a top 10 opponent also on the road that happens to be a big rival.
They did not refocus the team. They had plenty of time off since the Iowa game to get the mental edge back and failed.